the idea is to keep us highly emotional so that we can spend our money on things that we don't need. so you have movies and television shows mixed in with commercials and sensationalized news stories. you have polarized positive and negative feelings projected onto screens and at your face using electron guns, reflected dots, or energy discharge. on top of it all we are bombarded daily by radio waves and electromagnetic fields, which affect us in ways that we are not entirely aware. if you did not buy emotionally, you would only buy what you needed, not what you wanted. it might be a boring life but at least you would have enough money to retire comfortably.